Mind Hacks: George Lakoff and the linguistics wars

Mind Hacks: George Lakoff and the linguistics wars: "He's profiled in an article for the Chronical Review which serves as a fantastic introduction to the man, his work and his controversial foray into politics.

Lakoff is particularly interesting because he advised the US Democratic party on the use of language and in 'framing' debates - meaning they are described with metaphors that automatically conjure up positive ideas and concepts that are favourable to the policy under discussion."